Rose Petal was established under the banner of Packages Ltd. Established in 1956 as a joint venture between the Ali Group of Pakistan and Akerlund and Rausing of Sweden, Packages Limited provides premium packaging solutions of exceptional value.

One of its most well-known products is the Rose Petal brand of tissue paper. Because of the premium quality and brand promise it delivers, Rose Petal has been the pioneer and leader in its market category for the last 25 years.

Today it is one of the biggest tissue brands in the country’s market and commands 80% of the market share. So deep is its popularity that today the very name “Rose Petal” has become a generic name for tissues.